Public and Media Relations Strategies
We know how the media thinks and can anticipate what they might ask you - giving you the opportunity to control the messaging, getting your points across. We can help you plan your media event or special event - or simply help you generate fresh, new story ideas and pitch them to the media - helping you get your positive stories to the public. Also, there's no need to be nervous about that interview or media event. We can prepare you or your officials, ensuring you come off confident which is what's best for your business or institution. Strategic Communications Planning
Beyond a news conference or interview, you may be interested in developing a longer-term strategy for effective communication. This could be helping your organization develop a theme or message to attract national media attention or maybe initiating an effective fundraising campaign. We can also help you take advantage of the power of social media strategies on the internet. Fraser Strategies, Inc. can assist you in achieving your strategic goals. Social Media Strategies
Whether it's Facebook, Twitter, or YouTube, social media is not a fad -- it's overtaking television, print, radio, and billboard advertising as the most effective way to communicate and market -- and the best part is you don't have to pay outrageous ad rates. But, you have to know what you're doing -- and that doesn't mean simply knowing the mechanics of setting up an account and making postings that will reach hundreds if not thousands of people. It means having something to say, having a message to deliver, and then knowing how to deliver that well-crafted message to an intelligent audience in the format they want it delivered. Don't be concerned if you feel you don't understand the social media frontier -- that's where Fraser Strategies, Inc. comes into play. We'll help you get set up, develop the message and deliver it. You are the expert on your product and that's the most important part. We'll do the rest. Crisis Management Strategies
Sometimes things go wrong. Mistakes happen. The key, however, is to ensure that the public gets the important information and not just the sensational aspects. With two decades experience covering all kinds of crisis events, we are highly qualified to prepare you for the tough questions, the right answers, and best strategies. We can work alongside your decision-makers, offering guidance and context during a tough time. Remember, in moments of crisis, come great opportunities. We can help identify those opportunities. Internal Communications Strategies and Executive Consulting
There are times when the information you want to share is with your own people. With years of experience in both union and corporate leadership, we can help ensure you and your staff are communicating properly to ensure maximum productivity, good morale, and a positive work environment. As well, sometimes the head of an organization needs a discreet and confidential 'outside' set of eyes and ears for honest feedback on things like speeches, image, and staff relations. Fraser Strategies, Inc. can help. Communications Audits and Group Workshops
Even if you already have a communications or public relations department, we can apply expert media experience to assess how you're doing and what needs to be improved before it plays out on the public stage for all to see. We can also come to your workplace and run simple, easy to understand workshops for your staff on how to deal with media and interviews in a way that gets your message across clearly and effectively. Video Production
Whether it's a video to promote your company on YouTube, a commercial for television advertising, or a corporate video for shareholders or a company website, Fraser Strategies, Inc. -- led by Gemini award-winning television producer Conway Fraser -- provides nationally-recognized video production quality that meets and exceeds your expectations. Led by Conway's creative flare and supported by a team of some of the country's best camera operators, editors, and graphic animators, the production team begins with a creative meeting with you and your leaders to determine what the key elements of the video should be. We then go away and work on a proposed concept -- bringing it back to you for approval. It is a complete team effort as we tap into your expertise about your product -- and then add our expertise in story-telling and production -- to come up with a video product that puts your best foot forward. Public Affairs Strategies
Whether you're a business, a major corporation, a publicly-funded institution, a cultural group, an elected official, a charity or a non-profit organization, connecting with your community and clients directly is vital to maintaining your core support and growing it. Also, connecting and lobbying government is an important aspect of any business model. From direct communication and representation to researching and writing briefing papers on emerging or changing government legislation, at Fraser Strategies, Inc. we ensure you get the right message, at the right time, to the right people. Associate Relationships
When you hire Fraser Strategies, Inc. you don't just get us, you get over two decades of national, provincial, and municipal contacts and associates in all sectors of the economy and public sector. We have contacts in almost every issue and industry you can think of, in all political parties - and we have experienced associates in marketing, advertising, fundraising, event planning, public opinion polling, web development, graphic design, and photography. At the end of the day, we are your "fixer" - tell us what you need, and we'll get it for you.
We know how the media thinks and can anticipate what they might ask you - giving you the opportunity to control the messaging, getting your points across. We can help you plan your media event or special event - or simply help you generate fresh, new story ideas and pitch them to the media - helping you get your positive stories to the public. Also, there's no need to be nervous about that interview or media event. We can prepare you or your officials, ensuring you come off confident which is what's best for your business or institution. Strategic Communications Planning
Beyond a news conference or interview, you may be interested in developing a longer-term strategy for effective communication. This could be helping your organization develop a theme or message to attract national media attention or maybe initiating an effective fundraising campaign. We can also help you take advantage of the power of social media strategies on the internet. Fraser Strategies, Inc. can assist you in achieving your strategic goals. Social Media Strategies
Whether it's Facebook, Twitter, or YouTube, social media is not a fad -- it's overtaking television, print, radio, and billboard advertising as the most effective way to communicate and market -- and the best part is you don't have to pay outrageous ad rates. But, you have to know what you're doing -- and that doesn't mean simply knowing the mechanics of setting up an account and making postings that will reach hundreds if not thousands of people. It means having something to say, having a message to deliver, and then knowing how to deliver that well-crafted message to an intelligent audience in the format they want it delivered. Don't be concerned if you feel you don't understand the social media frontier -- that's where Fraser Strategies, Inc. comes into play. We'll help you get set up, develop the message and deliver it. You are the expert on your product and that's the most important part. We'll do the rest. Crisis Management Strategies
Sometimes things go wrong. Mistakes happen. The key, however, is to ensure that the public gets the important information and not just the sensational aspects. With two decades experience covering all kinds of crisis events, we are highly qualified to prepare you for the tough questions, the right answers, and best strategies. We can work alongside your decision-makers, offering guidance and context during a tough time. Remember, in moments of crisis, come great opportunities. We can help identify those opportunities. Internal Communications Strategies and Executive Consulting
There are times when the information you want to share is with your own people. With years of experience in both union and corporate leadership, we can help ensure you and your staff are communicating properly to ensure maximum productivity, good morale, and a positive work environment. As well, sometimes the head of an organization needs a discreet and confidential 'outside' set of eyes and ears for honest feedback on things like speeches, image, and staff relations. Fraser Strategies, Inc. can help. Communications Audits and Group Workshops
Even if you already have a communications or public relations department, we can apply expert media experience to assess how you're doing and what needs to be improved before it plays out on the public stage for all to see. We can also come to your workplace and run simple, easy to understand workshops for your staff on how to deal with media and interviews in a way that gets your message across clearly and effectively. Video Production
Whether it's a video to promote your company on YouTube, a commercial for television advertising, or a corporate video for shareholders or a company website, Fraser Strategies, Inc. -- led by Gemini award-winning television producer Conway Fraser -- provides nationally-recognized video production quality that meets and exceeds your expectations. Led by Conway's creative flare and supported by a team of some of the country's best camera operators, editors, and graphic animators, the production team begins with a creative meeting with you and your leaders to determine what the key elements of the video should be. We then go away and work on a proposed concept -- bringing it back to you for approval. It is a complete team effort as we tap into your expertise about your product -- and then add our expertise in story-telling and production -- to come up with a video product that puts your best foot forward. Public Affairs Strategies
Whether you're a business, a major corporation, a publicly-funded institution, a cultural group, an elected official, a charity or a non-profit organization, connecting with your community and clients directly is vital to maintaining your core support and growing it. Also, connecting and lobbying government is an important aspect of any business model. From direct communication and representation to researching and writing briefing papers on emerging or changing government legislation, at Fraser Strategies, Inc. we ensure you get the right message, at the right time, to the right people. Associate Relationships
When you hire Fraser Strategies, Inc. you don't just get us, you get over two decades of national, provincial, and municipal contacts and associates in all sectors of the economy and public sector. We have contacts in almost every issue and industry you can think of, in all political parties - and we have experienced associates in marketing, advertising, fundraising, event planning, public opinion polling, web development, graphic design, and photography. At the end of the day, we are your "fixer" - tell us what you need, and we'll get it for you.
